gucci by gucci pour homme sport

New Gucci Fragrance

Could James Franco look any hotter?

The cutie is the face behind Gucci's latest fragrance, Gucci by Gucci Sport Pour Homme.

The label's first men's cologne, Gucci by Gucci Pour Homme, was launched back in 2008.

But this time around, Gucci Sport will have a new "fresher and lighter fragrance" for those with an active lifestyle.

Gucci creative director Frida Giannini, reveals:

“The original fragrance was such a phenomenal success, but is actually quite dressy and formal in its spirit. I wanted to expand the story of the scent into a man’s free time and the more casual moments in his life.

I don’t necessarily link it literally with sports. 

It’s more a sporty state of mind. Meaning, off-duty time and the attitude that comes from being relaxed and carefree.”

The scent combines touches or grapefruit, mandarin, and cypress with warmer touches like fig, juniper berries, and cadamom among the others.

And with James Franco as the face for the 


campaign, how could it go bad.

Franco was photographed by Inez van Lamsweerde


 and Vinoodh Matadin in Cannes, France. Nice


 photos, but next time, go shirtless.

Read more: New Gucci Fragrance 

This fresh addition to the iconic franchise is tailored to the active, "on the go" Gucci man. The easy-to-wear, casual fragrance features crisp, citrus aspects that channel the energy of active, outdoor moments. Top notes of mandarin, grapefruit, and cypress create a burst of freshness. A heart of cardamom, juniper berries, and fig offers a bright, aromatic twist. Woody base notes of patchouli, vetyver, and ambrette seeds underline the essence with naturally magnetic appeal.

The sporty bottle incorporates the same design as its more formal kin, emphasizing the luxurious, signature heritage of the brand. The fragrance itself beams with a light, energizing green hue. 

Notes:

Mandarin, Grapefruit, Cypress, Cardamom, Juniper Berries, Fig, Patchouli, Vetyver, Ambrette Seeds.

Style:

Energetic. Natural. Clean.